“Are you sure you want to go to the sales stream or want to be a Female salesperson? Why don’t you do some course which will be easy for you.” Why don’t you change your stream? “You have to travel a lot.” “Who will look after the kids when you will be out the whole day for the meetings?.”
Probably, these are a few common comments or suggestions which people gave before judging a female salesperson. But it is not the end, loads of judgments, sacrifices, and misunderstandings, women might face a lot. I would say that the life of a salesperson is always challenging, either it is a male or a female.
Various sales movies in the past used to show the main character as a male always, People thought these tough roles are for the male. Time has changed now, and if you search now, then most of the top-performing salespeople are women.
Unlike the past now, you can find the name of several female salespeople in the list of top leaders. Women have registered their presence in almost all fields, including sales. Above all, if we will refer to LinkedIn statistics, it indicates that women represent 41% of the active sales workforce — and it’s growing.
There are no hard and fast rules that only guys can perform to achieve sales. But the traits you need to close more sales are gender-impartial. I would say it is all about your relationship-building skills, right attitude, rapport building and understanding your customers’ needs.
As per my learning and the experience I think the following traits would make a female salesperson a star and help to achieve their goals:-
Be a good Listener:
The client always wants to see a person who likes to listen to their issues. They are happy about it because they know you are listening to them, and they can trust you. As a female salesperson, if you are not a good listener, whereas most of the time you prefer to talk, you may not understand the concerns of your clients. And it applies to both male and female salespeople.
If you are a good listener, then it will be easy for you to build great relationships and networking. Female Salesperson, those who are good at relationship building they generally end up hitting all the goals. “People buy from those they like, not the product they like.” Focus on helping your prospect or achieving their company’s needs, not just making sales.
Keep your Emotional Intelligence high:
People say women are emotional and can’t make rational decisions. I would say this is the unique quality that keeps them apart from men; they have empathy and feel and understand other persons’ needs well. You should always know what is running in another person’s mind and know exactly how to customize the conversation based on indications of their prospects.
Learn Quickly and know your product better:
As a woman, if you want to succeed in this men’s world, then always ready for the changes and be quick to adapt all the technologies and situations around you. Continually update your knowledge and skills as per the market and the requirements of the product.
Set your trends:
Figure out the things which are suitable for your personality, and your customers also like it, don’t just blindly follow anyone. Try to be the person that everyone turns to for guidance, and help. I saw various female sales executives, at some point in their careers, start thinking, or behaving to be a part of the male’s club. So, try to be original and comprehend your skills, strengths. Similarly, believe you have the charm and the intelligence which always set you apart from others. I’m hesitant to categorize selling styles as male versus female salesperson, it’s great to have a diverse selling style. As a result, understand your weaknesses and work on your strengths.
Always be confident and natural
Confidence is a jewel which no one can steal from you unless you allow them. Courage and your inner strength will never let you down, no matter what the circumstances are. Therefore, always be great with your strengths – be a great communicator and listener. Trust in your intuitions well.
Take a Stand for yourself and step out of your comfort zone:
Certainly, always take stand for yourself and for what is right. If you are clear about your thoughts and ideas, take a stand for it even if it will take time to convince others. Buyers don’t have time to beat around the bush. Be to the point and quick in your approach.
Don’t shy away with the thoughts you carry in your mind. Always try to speak your mind. Sometimes it will be challenging, but it would be great if you bring your thoughts and ideas on the table for discussion. Because It will be helpful for you to make your reputation and your value to the organization will be visible. Hence, ask questions and clear doubts. Share your point of view if it was asked or you can share the details or any changes you know that can bring a good chance in the organization.
Get yourself a sales mentor or a guide:
Have a sales mentor or a guide who helps you with the enlightenment and guidance whenever needed. It will boost your self-esteem. They always help you to solve various career-related issues. It is still great to consult the multiple leaders from the industries; which will bring the best of you or sometimes change your perspective. Furthermore, It is not necessary to have someone from outside; you can learn from books, presentations and from your own experiences. You can follow any Women leader or a female salesperson on LinkedIn and get more insights and learnings.
Lastly, never settle for the less:
Never settle for the average results but always strive for the best. Similarly, always try to polish yourself and outshine. Please work with your team and be a leader to whom they look upon. Therefore, as a female salesperson learn new things and implement them for the betterment of the organization.
Finally, being a female is not hard to be industrious or develop great relationships. Firstly, They need some support from everywhere, either it is a family or a company. If either of them will not understand the value or trust them, it will be more robust for them to perform with all the hurdles. Secondly, The female salesperson is a crucial part of any organization as they bring charm, persistence, and new ideas to the organizations. Therefore, It’s not essential always to act like a man to bring results, perform in your skin and follow your style. Be consistent in your approach and at the end believe in yourself !!
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